The time to take a stand is now
In today’s landscape, brands and marketers must acknowledge and prepare for the shift to an entirely new general market where diverse audiences are demanding to be seen, heard, represented and respected.
Many companies are also struggling with whether to enter complex conversations around race, social justice and important social issues because they fear that they lack the requisite credibility to engage. At BCW, we believe that continuing to sit on the sidelines is more damaging than slowly wading in with humility and grace.
We partner with brands to ensure inclusion & diversity are an authentic part of your narrative, approach and actions. Working across all industries, we utilize an IDEA approach alongside two unique offerings: BCW Polycultural and Acting on Racial Inequality.
IDEA Approach
At BCW, we help companies take an IDEA approach, infusing inclusion & diversity into your organization through the lenses of:
- Inclusion: Focus on inclusive actions and behaviors, consciously managing bias and bias interrupting, integrated in the client work
- Diversity: Mirror the marketplace of stakeholders you serve, including considerations for ethnicity/race, gender, sexual orientation, religion, veteran status, caregiving, disabilities, thinking style and all intersections
- Equity: Consider and provide what different groups need by ensuring policies and practices provide an equal opportunity regardless of diversity dimension
- Accessibility: Ensure policies and practices are equitable, including recruiting and talent initiatives and taking into consideration differently abled individuals, both physical/non-physical
BCW Polycultural
Polycultural is the precise evolution from multicultural. As generations change, moving people becomes a practice of activating the Polycultural Advantage: gaining competitive advantage by precisely making meaningful connections with the Polycultural Public.
To achieve this, we follow three strategic imperatives:
1) Connect to Culture: Through audience and cultural insights using a real-time, multi-dimensional approach
2) Activate Targets’ Passion to Drive Behavior: Combining the most innovative of social scient research and analytical techniques to perform unparalleled audience interrogation
3) Offer Precise Deployment Strategy: Providing a granular output of what to say, how to say it and where to say it to move polycultural audiences
We partner with clients through a suite of comprehensive offerings, including:
Research
- Cultural Insights & Strategy Development & Implementation
- Audience Immersions
- Cool Hunting/Trendscaping
Strategy
- Creative Review
- Cultural Risk Mitigation Analysis & Planning
- I&D Strategy & Programming
Deployment
- Cross-Cultural & Segment Specific Marketing & Communications
- Polycultural Marketing & Communications
- Cultural Risk Assessment
Acting on Racial Inequality
As we witness a mass global outcry for racial healing and justice, stakeholders expect organizations to join in the conversation and work toward a more equitable future where black people feel seen, heard, valued and are treated justly—one where the world collectively works to eradicate racism.
BCW focuses on implementing near-term wins and a long-term strategy, both to guide your company through the present and ensure success in the future.
How We Can Help:
- Insights & Intelligence: Driven by 360° communications audits, cultural insights & trends workshops and targeted primary research
- Internal Comms & Engagement: Including strategic counsel & insights, internal engagement & communications campaigns and IDEA actions & impact leadership workshops
- External Comms & Engagement: Focused on navigating the external landscape and issues management, including stakeholder engagement and communications and CSR- and brand-focused campaigns
Data & Insights from BCW Group's PSB
To learn more, please contact businessdevelopment@bcw-global.com.
More BCW I&D Resources: