In today’s landscape, brands and marketers must acknowledge and prepare for the shift to an entirely new general market where diverse audiences are demanding to be seen, heard, represented and respected.
Many companies are also struggling with whether to enter complex conversations around race, social justice and important social issues because they fear that they lack the requisite credibility to engage. At BCW, we believe that continuing to sit on the sidelines is more damaging than slowly wading in with humility and grace.
We partner with brands to ensure inclusion & diversity are an authentic part of your narrative, approach and actions. Working across all industries, we utilize an IDEA approach alongside two unique offerings: BCW Polycultural and Acting on Racial Inequality.
At BCW, we help companies take an IDEA approach, infusing inclusion & diversity into your organization through the lenses of:
Polycultural is the precise evolution from multicultural. As generations change, moving people becomes a practice of activating the Polycultural Advantage: gaining competitive advantage by precisely making meaningful connections with the Polycultural Public.
To achieve this, we follow three strategic imperatives:
1) Connect to Culture: Through audience and cultural insights using a real-time, multi-dimensional approach
2) Activate Targets’ Passion to Drive Behavior: Combining the most innovative of social scient research and analytical techniques to perform unparalleled audience interrogation
3) Offer Precise Deployment Strategy: Providing a granular output of what to say, how to say it and where to say it to move polycultural audiences
We partner with clients through a suite of comprehensive offerings, including:
As we witness a mass global outcry for racial healing and justice, stakeholders expect organizations to join in the conversation and work toward a more equitable future where black people feel seen, heard, valued and are treated justly—one where the world collectively works to eradicate racism.
BCW focuses on implementing near-term wins and a long-term strategy, both to guide your company through the present and ensure success in the future.
How We Can Help:
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More BCW I&D Resources: