PREVIOUSCorporate Reputation
NEXTFinancial Communications

Client Solutions

IDEA

BCW’s global IDEA (Inclusion, Diversity, Equity & Accountability) team helps clients to move people – all kinds of people, internally and externally – in a dynamic, polycultural world.
BCW’s global IDEA (Inclusion, Diversity, Equity & Accountability) team helps clients to move people – all kinds of people, internally and externally – in a dynamic, polycultural world.

We help our clients be a force for change in a changing world.

We believe:

  • To connect and engage people in a polycultural world, we must understand them across multiple connected, fluid dimensions of culture.
  • When it comes to IDEA, organizations and their agencies cannot let internal silos stand in the way of progress. Is this a Corporate initiative? A Brand Marketing initiative? A People initiative? The answer is YES, to all.
  • The issues that permeate our culture are dynamic. So must be our strategies.

We offer proven, flexible client solutions in five categories:

  • Inclusive Organizational Design (e.g., IDEA commitments and reporting)
  • Inclusive Employee Experience (e.g., education, training, councils, ERGs, surveys/focus/leadership interviews groups)
  • Social Sustainability & Community Engagement (e.g., giving, CSR, etc.)
  • Polycultural Marketing Communications (e.g., primary culture studies and trendspotting, audience segmentation and insights, diverse audience immersions, process optimization, campaign design and deployment, message testing and optimization, creative and cultural risk assessments, media training)
  • Social Justice Advisory Services (e.g., counsel on brand/company actions and communications)