We expand your influence through credible connections.
In an increasingly crowded media landscape, BCW helps our clients find the voices that break through the white noise. We mobilize credible third parties that help amplify and inspire — and turn outside perspectives into the inside advantage.
In our quest to move people, some audiences are especially difficult to reach due to declining traditional media consumption, ad blockers, cookie deprecation and other changes on the web. But as these audiences spend more and more time in their social media feeds, there’s a sure-fire way to capture their attention: Influencers.
Quite simply, influencers have the power to shape the ideas, feelings and actions of the communities they reach. They can drive them to register, to vote, to buy.
We developed BCW Trufluence to help brands execute impactful influencer advocacy campaigns at scale. Through a data-driven model to create authentic BRAND x INFLUENCER partnerships, a range of polycultural voices (micro- to macro- in reach), an emphasis on high-quality content co-creation and amplification of that content throughout the entire marketing mix, we deliver far more than buzz. We deliver business impact.