Pushing the boundaries of communications requires new ways of working. That's why our global operating system, VICTOR OS™ guides us with a proven methodology that mixes art with science and right brain with left to design measurable and meaningful solutions for tackling even the most complex challenges and opportunities our clients face around the world. Victor is our way to win.
Silos block brilliance. Period. End-stop. That’s why our four specialized and integrated “centers of excellence” collaborate across the agency.
In a sea of hype about influencer marketing, BCW has a proven, data-driven framework to drive authentic engagement and impact. BCW Trufluence™ is a modern approach to influencer engagement, creating true value for brands, influencers and their audiences. Influencer marketing isn’t paying for sponsored posts, but achieved when we move an audience to think, feel or behave differently. We identify the right influencers, construct authentic campaigns and evaluate success based on better metrics.