Expertise
Start with insight. End with awesome.
Strategic Solutions

Brand Solutions

Corporate

Crisis

Digital

Health

Inclusion & Diversity

Now/Next

Public Affairs

Technology

Leading-Edge Integrated Capabilities

Insights

Imagination

Innovation

Influence

Deep Industry Experience
Agriculture
Beauty & Fashion
Automotive & Transportation
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Governments
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Cannabis & Hemp
Energy
Retail & Consumer Products
How We Work

MOTION OS

The answers to today’s complex challenges cannot be found in old playbooks, and getting your stakeholders from A to B is no longer a straight line. Communications that truly move people to think differently, feel deeply and act urgently require a wholly different approach and a diverse team, with experience across a broad range of specialties, that knows how navigate the shifting landscape.

Motion OS℠ is BCW's proprietary operating system and agile, interactive process that guides our work from insight to impact.

At the core of Motion OS℠ are four dynamic, interconnected and scalable phases:

  • Define what we are trying to achieve and who we need to move to reach that goal
  • Discover insights – based on research data, understanding and empathy about our audiences – that drives our strategy
  • Design unexpected ideas, plans and activations that are focused, relevant and meaningful to our audiences
  • Deploy optimizable campaigns across the right touchpoints that produce measurable results

And while the construct is deceptively simple, this comprehensive and collaborative way of working – applying equal parts data, human intelligence and creativity – drives the strategies, stories and experiences that optimize value and accelerate your momentum.

Integrated Expertise

Silos block brilliance. Period. End-stop. That’s why our four specialized and integrated “centers of excellence” collaborate across the agency.

  • INFLUENCE: media strategy, influencer marketing, paid amplification and more
  • INSIGHTS: brand planning, data, analytics and optimization, measurement and evaluation
  • INNOVATION: digital, social and paid media, mobile engagement and emerging technologies
  • IMAGINATION: creative services from concept to content