The answers to today’s complex challenges cannot be found in old playbooks, and getting your stakeholders from A to B is no longer a straight line. Communications that truly move people to think differently, feel deeply and act urgently require a wholly different approach and a diverse team, with experience across a broad range of specialties, that knows how navigate the shifting landscape.

Motion OS℠ is BCW's proprietary operating system and agile, interactive process that guides our work from insight to impact.

At the core of Motion OS℠ are four dynamic, interconnected and scalable phases:

• Define what we are trying to achieve and who we need to move to reach that goal
• Discover insights – based on research data, understanding and empathy about our audiences – that drives our strategy
• Design unexpected ideas, plans and activations that are focused, relevant and meaningful to our audiences
• Deploy optimizable campaigns across the right touchpoints that produce measurable results

And while the construct is deceptively simple, this comprehensive and collaborative way of working – applying equal parts data, human intelligence and creativity – drives the strategies, stories and experiences that optimize value and accelerate your momentum.