To reintroduce Colgate Palmolive’s brand to Zillennials, BCW tapped into deep audience insights to develop a digital-first activation catered to the large and influential gamer market.
What do over 200 million young Arabs have to say about their future? Every year, we set out to answer this question with the Annual ASDA’A BCW Arab Youth Survey.
To encourage cancer patients to resume their treatment, even in the face of the COVD-19 pandemic, BCW Brazil worked with AstraZeneca to educate and engage society on the importance of not interrupting health treatments, promoting a social mobilization in favor of taking care of those patients.
Introduce the world to Jared Isaacman, change the stakes for future all-civilian space missions and support a fundraising/PR effort to generate $200M+ to help end childhood cancer with our partner St. Jude Children's Research Hospital.
With BCW, Lenovo highlighted its smart manufacturing solutions via a more people-centric approach, digging into the personal narratives of people who work within their factories.
Given that Swedes spend an average of three and a half hours a day on their phones, Trygg-Hansa created Beach Mode, an app that makes the users phone completely inaccessible (except for emergency calls) when at the beach with children.