At BCW, we are committed to creating an inclusive culture where everyone feels safe and challenged to grow, as people and as professionals. To ensure we make continual progress towards this ambition, we must recognize racial disparities where they exist and commit to the hard work of inquiry, education and change. This is not a time for more words of support, but rather, a time for actions, commitments and accountability.
Here are the steps we are taking:
In January of 2020, Carol Watson joined as EVP/Managing Director to lead inclusion and diversity for BCW. In her short time here, we have already stood up a comprehensive program called IDEA, for inclusion, diversity, equity and accessibility. Under the IDEA umbrella, we have created:
Despite what we had already put in place, since George Floyd's death, we have set out to better understand the underlying issues of racial injustice in the workplace and our workforce that are not readily apparent. During this past two weeks, we:
Ensuring real and sustainable change within our own organization is our most critical focus, but it is not our only focus. As a global communications firm with clients up and down the Fortune 500, we have an extraordinary opportunity – truly, a responsibility – to help facilitate change in corporate America and beyond by helping our clients build meaningful, sustainable diversity programs in their own organizations and make meaningful connections with diverse audiences.
We see the world as increasingly polycultural and believe that cultures inform, impact and blur with one another to create consistent, dynamic cultural exchange and change. Our existing polycultural offering was built because we see and value diverse audiences in America and we wanted to create work that reflects and pays respect to the high level of diversity in America and in many other countries. Through it, we help our clients develop nuanced, hyper resonant, precisely deployed content and mass and grassroots campaigns that are crafted through our proprietary methodology which includes three dimensions of cultural analysis. Our newly created Inclusive Recovery offering helps businesses and organizations become more inclusive and engaged for the diversity within their communities, customer bases and other audiences who may have been disproportionately affected by COVID-19. We are also creating a framework that follows up on Inclusive Recovery that guides clients on anti-racism to help them assess, acknowledge, act, adapt and account for anti-racism within their organizations and the community at large.
Everything we do at BCW is about moving people – our people, our clients and our agency – toward something better. We can think of nothing more critical than moving people toward inclusion, diversity and equity for all.