NEW YORK, December 15, 2020 – BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today it has been ranked number one on PRovoke Media’s ninth-annual Global Creative Index.
In honoring BCW, PRovoke reported that BCW’s top ranking was “powered by a range of work from across its global network, including award-winning campaigns for Boehringer Ingelheim, Coca-Cola, Huawei, Lenzing, the NBA and Tencel — with much of the work originating from its Asia-Pacific, EMEA and LatAm markets.”
“I am so proud that BCW has been ranked number one on PRovoke’s Global Creative Index because it recognizes BCW’s creative strength, which we have always believed to be the core component of the work we do to move people for our clients,” said Donna Imperato, Global CEO, BCW. “This ranking is a strong testament to our teams around the world for their fresh thinking, ingenuity and fantastic work. I’m grateful to our teams, our client partners for their trust in us and to PRovoke for this recognition.”
PRovoke’s Global Creative Index analyzes entries and winners from more than 25 PR, digital and marketing awards programs from around the world over a 12-month period, up to the 2020 Global SABRE Awards. The formula takes into account the expansion of 'public relations' work across multiple categories at advertising-oriented shows.