Generation Alpha, the largest generation in the history of the world with a global economic footprint that outsizes Millennials and Gen Z combined, is dictating the future of business. BCW, soon to be Burson, surveyed over 1,000 Gen A children (ages 7-14) and their parents to uncover their values, expectations, and influence.
This report delves into the emergent generation born and bred in the era of unprecedented technological advancements, a global pandemic, global civil unrest, and interconnectedness. Gen A represents a demographic characterized by digital nativism and defined by diversity. Learn about #SephoraTweens, the in-person vs. digital debate and hear from parents.
you might also like
Explore allNorth America
BCW PRide Publishes the 2023 Client Guide
North America
BCW Global Marks Mental Health Awareness Month with Robust Internal Initiatives & Resources
North America
Keeping Clients Up-to-Speed in Digital
North America
The Undeniable Link Between Climate Health and Human Health