The U.S. Hispanic community is made up of a vibrant, rapidly growing and diverse population. Despite its growing prominence and impact across culture, business and politics, it is often overlooked, misunderstood and overgeneralized. This document, like the community it aims to describe, has multiple dimensions and will outline the various identities of the Hispanic community.
As the nation’s largest racial or ethnic group, the Hispanic community is ready to remind the world of its vast richness. Brands, companies, and politicians would do well to remember that the community is not one monolith. Cultural identity can vary by place of origin, heritage, race, as well as by generation – to simply name a few dimensions of identity.
To close Hispanic Heritage Month, the BCW’s JUNTOS team shares a resource, for colleagues and clients, to continue learning about the rapidly evolving and multi-faceted Hispanic community. We officially celebrate Hispanics during one month, but we should engage throughout the year!
Download BCW’s full POV, The U.S. Hispanic Community, a Multidimensional Approach, to read more.