The rise of Asia and the Asian middle class is the biggest story of our times. We have entered the Asian century and are likely at the dawn of the Asian millennium – based on the historic transformations taking place in a region with nearly 60% of the world’s people and now almost 50% of global GDP – and rising fast.
Yet these shifts have yet to permeate global consciousness. Many are still mentally stuck in a past dominated by the West or in denial about what Asia’s rise will mean.
We expect this will change profoundly during this decade as we reach an “attitudinal tipping point” triggered by a deeper realization of Asia’s growing economic weight and global influence.
This will lead to a global attitude adjustment with significant changes in the way people perceive and evaluate Asia and Asians in myriad dimensions. It will also lead to a revaluation of the West and its standing and influence globally.
This attitude adjustment is going to have major implications for geopolitics, and local politics, as people in and outside of the region react to Asia’s rise in various ways.
In this two-part article, we will explore key dynamics associated with the rise of Asia and related business and public affairs imperatives.
Read part one here.
Read part two here.