Expertise
Start with insight. End with awesome.
Strategic Solutions

Consumer

The average person has developed a real knack for tuning brands out. So we developed an attention-focused approach to campaigns, activations and communications that’s so thrillingly engaging, it can’t be ignored.

Content Strategy

The right insights help shape powerful stories, but it’s compelling content that truly draws an audience – particularly in crowded categories. BCW Studios is a global network of creatives, producers, animators, videographers, photographers, user interface designers and other brilliant minds who bring our clients’ stories to life.

Corporate

In today’s constantly connected world, the right message told through the right medium matters more than ever. From business transformation to corporate positioning, we can elevate, sustain and amplify messages, shaping the way the world sees and hears corporate communications.

Crisis

Crisis management is more complex and challenging than ever. BCW’s global Reputation Risk & Crisis group offers our industry’s most experienced crisis experts, armed with the latest strategies and tools for crisis resistance, readiness, response and recovery.

Digital

It should go without saying, but we’ll say it anyway—integrated digital is at the core of everything we do. At BCW, we take an integrated approach that delivers a full spectrum of strategic solutions—from data and analytics to digital innovation, social media, mobile engagement and more.

Health

When the world’s biggest healthcare brands are seeking solutions, they come to BCW. From awareness campaigns and activations to one-of-a-kind app experiences and beyond, our work reaches people despite the complex ecosystem.

Public Affairs

Our public affairs counselors come from every sector and industry to provide judgement, strategic relationships and counsel for the most complex issues facing organizations. We protect and build reputations, while helping clients clearly engage with political stakeholders.

Technology

Innovative products demand innovative campaigns—and that’s exactly what BCW delivers. We live to push limits and redefine the possible in a way that enhances brands and shares brand breakthroughs with the world.

How We Work

Victor℠ Operating System

Pushing the boundaries of communications requires new ways of working. That's why our global operating system, Victor℠ OS, guides us with a proven methodology that mixes art with science and right brain with left to design measurable and meaningful solutions for tackling even the most complex challenges and opportunities our clients face around the world. Victor℠ OS is our way to win.

Integrated Expertise

Silos block brilliance. Period. End-stop. That’s why our four specialized and integrated “centers of excellence” collaborate across the agency.

  • INFLUENCE: media strategy, influencer marketing, paid amplification and more
  • INSIGHTS: brand planning, data, analytics and optimization, measurement and evaluation
  • INNOVATION: digital, social and paid media, mobile engagement and emerging technologies
  • IMAGINATION: creative services from concept to content

Trufluence™

In a sea of hype about influencer marketing, BCW has a proven, data-driven framework to drive authentic engagement and impact. Our Trufluence™ approach creates true value for brands, influencers and their audiences. Influencer marketing isn’t paying for sponsored posts, but achieved when we move an audience to think, feel or behave differently. We identify the right influencers, construct authentic campaigns and evaluate success based on better metrics.

Deep Industry Experience
Agriculture
Beauty & Fashion
Automotive & Transportation
Energy
Entertainment
Financial Services
Governments
Health & Wellness
Manufacturing
Food & Beverage
Professional Services
Real Estate
Retail & Consumer Products
Technology
Travel & Hospitality