BCW Brussels developed a concept, a methodology, and an analytical system to gather and strategically interpret data for a report on behalf of FIFPRO, the International Union of Professional Football Players. This unique report delivered in a massive way, highlighting key deleterious effects of the modern match calendar while garnering widespread media attention and social media engagement.
BCW Brussels turned a critical eye to the modern match calendar in elite football, building on previous FIFPRO reports which utilized medical findings and player surveys. Over the course of a year, BCW went deep with 16 player profiles drawn from four continents. The player profiles helped bring the medical data and player surveys into focus for what turned out to be a highly enlightening and actionable report.
BCW’s report on the effects of the match calendar garnered serious media buzz. Potential impressions on social media totalled a quarter of the planet, and the report spurred 258 articles in major outlets such as the BBC and CNN.
BCW’s report enabled FIFPRO to develop seven strategic and attainable recommendations for league officials to limit the risks associated with the current match calendar.