When Sharpie told BCW that their new Sharpie Extreme marker stayed permanent and fade resistant in intense weather, we had to put it to the test. So we passed it to an extreme mountain climber/mother-of-two and filmed what happened.
Sharpies are bold. They’re resilient. Just like moms and mountain climbers. So we decided to pair them all up to showcase how the new Sharpie Extreme Markers are permanent enough to withstand Mother Nature’s wrath.
Our mountain mom, Masha Gordon, was going for the world record in the Explorers Grand Slam. But we knew she would miss her family while summiting mountains on every continent and skiing to both poles. So we had her kids write loving, inspiring messages on her gear using Sharpie Extreme, filmed her journey and shared her story.
To say our campaign made a lasting impression would be quite the understatement. In just a few months, we earned 1,500 media mentions that resulted in over 230M impressions and raised sales by 12.3%. All by taking a marker to the top of a mountain.