Our work is bold. It’s exciting. It earns attention, turns heads and connects people with brands in surprising ways. And while we don’t do it for the awards, sometimes we win them anyway. And that’s fine with us.
PU:REST - A Waste Water Beer with Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery – Number 7
PU:REST - A Waste Water Beer with Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery – Number 7
Public Affairs- #SaveYourPress with the German Federation of Newspaper Publishers, BDZV, and European news publisher association
Diversity and Inclusion Company of the Year (US)
Public Relations- Consumer Marketing: PU:REST Beer – BCW Stockholm
Public Relations- Corporate and Public Affairs: The People’s Seat, Featuring Sir David Attenborough for the United Nations – BCW London
Silver Lion
“The Barbershop Girls: Shaving Stereotypes” for Gillette
Gold Lion
“The People’s Seat,” for the United Nations (UN)
Product Brand Development
Bronze- Cause Related/Public Service Campaigns- UNG Cancer "Check Your Balls"
Global Agency of the Year
Top 40 Campaigns: #12 UNG Cancer "Check Your Balls"
Top 40 Campaigns: #38 "Women in the Driving Seat"
#2
Joe Peng, Managing Director, Head of Digital Innovation Group (APAC)
2018 Global Award for NYC Department of Transportation: Vision Zero
Healthcare - Medela - Back to Work
Best Campaign - Asia-Pacific - Medela - Back to Work
Best Campaign - Middle East/Africa - 9th Annual ASDA’A Burson-Marsteller Arab Youth Survey
Silver- Communications or PR Campaign/Program of the Year - New Product Launch- GEMS Education Take A Giant Leap
Gold, Creative Effectiveness: Creative Effectiveness - Swedish Tourist Association - The Swedish Number
Silver, Creative Effectiveness: Creative Global Effectiveness - Swedish Tourist Association - The Swedish Number
Bronze, Outdoor: Use of Adapted Billboards/Posters - Heineken - The Final Hashtag
Bronze, Outdoor: Live Advertising & Events - Heineken - Guardian Fans
Gold, Mobile Category, Data & Insight subcategory - Italia Longeva - “Chat Yourself”
Silver, Mobile Category, Apps as a Product/Service subcategory - Italia Longeva - “Chat Yourself”
Bronze, Mobile Category, Messaging Campaign subcategory - Italia Longeva - “Chat Yourself”
Italia Longeva, “Chat Yourself” - Bronze, Lions Innovation, Creative Data category
Silver, Mobile Category, Apps as a Product/Service subcategory - Italia Longeva - “Chat Yourself”
Bronze, Pharma Lions, Patient Engagement Utilities category - Italia Longeva - “Chat Yourself”
Bronze, Entertainment, Film 15 minutes or over category - Qualcomm - “Lifeline”
Wood Pencil, Creativity for Good, Service Innovations - Airview by Blueair
Integration of Traditional and New Media - Pfizer - TBE protection? Yes, of course!
Public Sector - Immunization Technical Support Unit (ITSU): One Shot Against Seven Deadly Diseases
Global Agency of the Year
Winner, Public Relations – Business to Business - Barclaycard Pay @ Pump
Gold for Best Use of Content for #PaiseKiKadar for Jana Small Finance Bank.
Gold for Best Management of Crisis for PNB Back on Track for Punjab National Bank.
Gold for Best Use of Media Relation for PNB Back on Track for Punjab National Bank.
Bronze for Best Use of Creativity and Innovation for Emotional Nutrition for GSK Consumer Healthcare.
Bronze for Best Use of Integrated Communications for Marie Gold MyStartup for Britannia Industries Limited.
Best Banking and Financial Services Sector Campaign for PNB Back on Track for Punjab National Bank.
Best Entertainment and Media Sector Campaign for RED FM on Fleek for RED FM.
Lifetime Achievement Award
Gold Sabre Awards For Public Relations Campaigns- MonnBienKale — Nestlé with Blast BCW (Mauritius)
Corporate Social Responsibility- MultiChoice Talent Factory — MultiChoice Kenya with Engage BCW (Kenya)
Special Event/ Sponsorship: #kenyatradeweek — Export Promotion Council, Kenya with Engage BCW (Kenya)
Not For Profit/ Charities- The Africa Trade Forum — Rockefeller Foundation with Engage BCW (Kenya)
African Network of the Year
Best Marketing Campaign in RX Pharma- Pfizer TBE with BCW Germany
Corporate Social Responsibility
Special Event/ Sponsorship: Winner
Gold SABRE Awards For Public Relations Campaigns
Excellence in Corporate Responsibility for "Be a Buddy and Not a Bully with CN Buddy Network"
Gold- Best Entertainment & Media Sector Campaign - "Mumbai Khadde Mein" (Mumbai in a PotHole)
Gold- Best in Lifestyle, Luxury & Sports- "All the kids go Kabaddi, Kabaddi!" for Star Sports
Silver- Best CSR Campaign- Cartons Le Aao, Classroom Banao’ (Bring Cartons To Make A Classroom) for Tetra Pak
Gold- Best use of Creativity & Innovation- 'Mumbai Khadde Mein' for Red FM
Silver- Best Services- 'Channelizing Conversations to Shape the Narrative of Gender Pay Gap"- Monster.com
Gold- Best Use of Integrated Communications- "Not Every Superhero Wears a Cape" for Cartoon Network (Turner India)
Gold- Best Use of Content- "Channelising Conversations to Shape the Narrative of Gender Pay Gap" for Monster.com
Silver- Best in Management of Crisis- "#MumbaiLifeLine3" for MMRC
Silver- Best Use of Media Relations- "#MumbaiLifeLine3" for MMRC
PR Consultancy of the Year
2018 African Network of the Year
Public Sector / Government - Nigerdock - Free Trade Zone Regulatory Issue
Media, Arts & Entertainment - Turner Cartoon Network Africa - Cartoon Network Introduces Africa’s Very Own Powerpuff Girl
Agency of the Year in the Middle East and Africa
Silver- Communications or PR Campaign of the Year - Travel & Tourism for Zabeel House Mini By Jumeirahtm The World’s Longest Zipline
Gold- PR Campaign of the Year - Marketing Consumer Services- Ford KSA We See Genius in Every Child Communications
Gold- Communications or PR Campaign/Program of the Year - New Product Launch- GEMS Education
Gold- Communications or PR Campaign of the Year - Media Relations for GEMS Education Global Education & Skills Forum and Global Teacher Prize
Silver- Communications or PR Campaign of the Year - Media Relations- GEMS Education SPORTPESA 'ALLSTARS'
Gold - Communications or PR Campaign of the Year - Media Relations for GEMS Education Launch of Jebel Jais Flight: The World’s Longest Zipline
Silver- Communications or PR Campaign/Program of the Year - New Product Launch- LIGHT UP 2018 Downtown Dubai The Road to DIMS
Silver- Communications or PR Campaign of the Year - Public Service- Varkey Foundation 30x30
Silver- Communications or PR Campaign of the Year - Public Service- LIGHT UP 2018 Downtown Dubai Ford Warriors in Pink 2017: An Ocean of Adventures
Silver- Communications or PR Campaign of the Year - Public Service for Varkey Foundation ‘A Decade of Hopes & Fears’ - The 10th Annual Arab Youth Survey
Silver- LIGHT UP 2018 Downtown Dubai Ford Warriors in Pink 2017: An Ocean of Adventures
Silver- Communications or PR Campaign of the Year - Reputation/Brand Management for Launch of Jebel Jais Flight We See Genius in Every Child
Silver- Communications or PR Campaign of the Year - Social Media Focused for Varkey Foundation Women in the Driving Seat
Bronze- Communications or PR Campaign/Program of the Year - Communications Research for ‘A Decade of Hopes & Fears’ - The 10th Annual Arab Youth Survey 2018
Data Driven Insights: NYC Department of Transportation- Vision Zero
Bronze- Communications or PR Campaign of the Year - Events & Observances for Take A Giant Leap Into Mini
Bronze- Communications or PR Campaign of the Year - Media Relations for SPORTPESA 'ALLSTARS'
Bronze- Communications or PR Campaign of the Year - Global Issues for Zabeel House Mini By Jumeirahtm The 10th Annual Arab Youth Survey 2018
Silver- Mini Communications or PR Campaign of the Year - Travel & Tourism for Ford KSA Take A Giant Leap Into
Bronze- Communications or PR Campaign of the Year- Public Service for Ford & Lincoln 30x30
Bronze- Communications or PR Campaign/ Program of the Year New Product Launch for Engage Burson Cohn & Wolfe, Nairobi, Kenya Take A Giant Leap Into Mini
Bronze- Communications or PR Campaign of the Year- Public Service for ‘A Decade of Hopes & Fears’ - The 10th Annual Arab Youth Survey 2018
Bronze- Communications or PR Campaign/Program of the Year - New Product Launch for Zabeel House Mini By Jumeirahtm The Road to DIMS
Bronze- Communications or PR Campaign of the Year - Public Service for Dubai Fitness Challenge Ford Warriors in Pink 2017
Bronze- Communications or PR Campaign of the Year - Travel & Tourism for The World’s Longest Zipline
Industry Leader of the Year- Robyn de Villers
Public Education - Turner Broadcasting Cartoon Network: Be a Buddy and Not a Bully with CN Buddy Netwo
African Impact Award
Best Asia-Pacific Agency to Work For (Large)
Marketing Communications - Consumer Marketing (New Product)- Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW
Diamond SABRE for Reputation Management- PNB Back On Track — Punjab National Bank with Genesis BCW
Diamond SABRE for Brand-Building- Emotional Nutrition — GSK with Genesis BCW
Specialist Audience - Marketing to Youth- HONOR Artology — HONOR with BCW Hong Kong
Experiential - Sponsorship- All The Stories Are True — Converse with BCW Shanghai
Diamond SABRE for Reputation Management- PNB Back On Track — Punjab National Bank with Genesis BCW
Award for Innovation in Brand Renovation / Re-Branding
Award for Innovation in the Use of Viral Media / Word of Mouth
Award for Innovation in Content Marketing / Branded Editorial
Diamond SABRE Award for Superior Achievement
Gold Award
Gold
Introducing A Whole New World of Entertainment for BookMyShow in the Media Relations category.
Gold
Emotional Nutrition for GSKCH in the Integrated Marketing category.
Gold
PNB Back on Track for Punjab National Bank in the Financial & Professional Services category
'World Diabetes Day' for Novo Nordisk
'Mumbai Khadde Mein' (Mumbai in a Pothole) for Red FM
Silver Award - Issues, Crisis or Reputational Management - Mumbai Metro Rail Corporation - Mumbai Life Line 3: Connecting the Unconnected
Bronze Award - Environmental - Tetra Pak - Carton Le Aao, Classroom Banao
Gold Award - Public Education - RED FM 93.5 - Mumbai Khadde Mein - Mumbai Metro Rail Corporation - Mumbai Life Line 3: Connecting the Unconnected
Silver Award - Public Sector - World Food India - Making India the Global Food Hub
Bronze Award- Corporate Branding - Zee TV- Writing the Future: Aaj Likhenge Kal
Silver Award - Corporate Social Responsibility - Tetra Pak - Carton Le Aao, Classroom Banao
South Asia PR Campaign of the Year - Mumbai Metro Rail Corporation - Mumbai Life Line 3: Connecting the Unconnected
Asia-Pacific Regional Consultancy of the Year (Midsize)
Gold Indian Sub-continent- Carton Le Aao, Classroom Banao Tetra Pak India
Gold- Cause Related Marketing- Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom)
Gold Corporate Media Relations- Making India the Global Food Hub with Ministry of Food Processing
Brand Digital Platforms - Pernod Ricard China - Créateurs de Convivialité
Platinum - Best in Show - Medela - Back to Work
Superior Achievement in Brand Building - Colgate - Palmolive India - Keep India Smiling
Healthcare - Medela - Back to Work
Integrated Marketing - Medela - Back to Work
Targeted Audience Awards - CF. South Asia PR Campaign of the Year - Star Sports - #crosstheline
General Consumer Awards - Arts, Entertainment & Media Campaign of the Year - Star Sports - #crosstheline
Consultancies and Network Awards - South Asia PR Campaign of the Year - Education New Zealand - From Volume to Value
Best Public Sector Campaign of the Year- The People’s Seat with Sir David Attenborough
Silver in PR- The Sound of Drowning for Trygg-Hansa (BCW Sweden)
Brand Relationship: Trygg-Hansa with The Sound of Drowning
Norway, Sweden, Finland, Denmark, Iceland: Trygg-Hansa with The Sound of Drowning
Multi-Market Communications: Boehringer Ingelheim with A Unique Bond
Best Healthcare Campaign- A Unique Bond (Boehringer Ingelheim)
Brand and Community Management- A Unique Bond (Boehringer Ingelheim)
Communications Team of the Year- A Unique Bond (Boehringer Ingelheim)
Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting
Nordics category for Pu:rest
Innovation in Healthcare Communications - Boehringer Ingelheim - Tabatha The Think.Act.Breathe. Chatbot
Best Healthcare Campaign - Pfizer - TBE protection? Of course!
Innovation of the Year - HRA Pharma Deutschland - Hallo, hier ist Ella by Pille Danach
Best in Consumer Journey- The Ella Chatbot
Nordics Campaign of the Year - Ung Cancer - Check Your Balls
Excellence in Customer Journey for "Hello, Here is Ella by Pille Danach"
Excellence in Influencer Communications for #24youhavethepower
Excellence in Public Affairs for "Save Your Press"
Issues Management and Crisis- Mumbai Life Line 3, Connecting the Unconnected
Media Engagement- Making India the Global Food Hub, The Ministry of Food Processing
The Gold Standard for Multi-Market Consultancy of the Year- ASDA’A BCW
Gold Standard for Social Media Communications- Ford KSA: Women in the Driving Seat ASDA’A BCW
UK Consultancy of the Year
Healthcare Consultancy of the Year
Best Use of a Specific Platform - Boehringer Ingelheim - Tabatha The Think.Act.Breathe Chatbot
DACH Campaign of the Year - Gilead Sciences Europe Ltd - Are You Chris
Industry Sectors - Automotive - Ford KSA: Ford Middle East - Women in the Driving Seat
Mediterranean - Longeva - Chat Yourself Italia
Gold- PU:REST For Carlsberg
Best PR Campaign of the Year: PU:REST for Carlsberg
Silver- " Everything but the Game for Unibet"
CHANGE.VISION Award for Digital Transformation - Gold - HRA Pharma - EllaOne
Innovation Award in Results Measurement - Maserati
Best in Health & Life Science - HRA Pharma - ellaOne, Only If I Want
Crowdsourcing and Co-creating - Swedish Tourist Association - The Swedish Number
EMEA Creative Consultancy of the Year
Global Programme - Swedish Tourist Association - The Swedish Number
Pharmaceutical RX - Bayer - Manversation
Consultancy of the Year, Middle East - ASDA’A Burson-Marsteller
Platinum - Best in Show - Medela - Back to Work
Consultancy of the Year, India and South Asia - Genesis Burson-Marsteller
Mobile & PR - Swedish Tourist Association - The Swedish Number
PR Agency Citizenship - Girls20
Thought Leadership in PR - Inside the Hearts and Minds of Arab Youth: The Eighth Annual Arab Youth Survey 2016
Financial Services Sector - Barclaycard Pay @ Pump
Gold,Brand Builder of the Year - Carlsberg Non-Alcoholic - The Non-Alcoholic Beer
Jasmine Barnes
Gold, Large Agency
Financial Services - Barclaycard, Pay @ Pump
Rebecca Grant
Gold, Influencer Campaign of the Year - Ung Cancer Kolla Bollarna -Check Your Balls
Gold - Best Comprehensive Pathology Campaign Directed to the Public - Bristol-Myers Squibb - Screaming at the top of the lungs
Silver - Best Public Relations Campaign - Bristol-Myers Squibb - Screaming at the top of the lungs
Silver - Best Street Marketing Campaign - Eli Lilly - Beyond the Skin
Ford Mustang Launch
"Looking for Marco's Mon" with redBus
"What Nobody Told You" with Protex
Public Affairs and Government Relations- United Against Cybercrime- Microsoft with BCW
Integrated Technology- Technology and Life
Superior Achievement in Measure and Evaluation- "Looking for Marco's Mom"
Best Public Relations Action Message - Eli Lilly - Beyond the Skin
Best Efficiency in Advertising Campaign - Best Effectiveness in Public Relations Actions - Bristol-Myers Squibb - Screaming at the top of the lungs
Technology & Consumer Electronics - Microsoft Brazil
Best B2B campaign - Suvinil Maxx Rendimento - Suvinil Maxx Rendimento: Quebrando Preconceitos
Gold- Crisis/Issues Management- Mumbai Life Line 3 Connecting the Unconnected
Gold -Corporate Social Responsibility- Get Your Carton and Make a Classroom
BCW Pittsburgh
Brand Turnaround Campaign- Co-Winner: BCW Global Man Vs. Glue
PSA- NYC Department of Transportation Vision Zero: Saving a Life is Easy (Signs)
Branding- BCW Global Man Vs. Glue
Integrated Marketing
Marketing to Men
Best Influencer Programs + Endorsements (Paid)- Colgate Saves Water, Builds Business and Slows GHG Emissions
Best Persuasive Content- Feel More: Redefining Masculinity by Destigmatizing Masturbation Around the World with TENGA
Media Relations, Consumer Products
Most Effective Influencer Promotion
Influencer Marketing to Expand Awareness
Marketing/Consumer Products/Packaged Goods
“Man vs. Glue”with Krazy Glue
Tim Rice
"Exceptionals Under 35"
Sabrina Browne
Gold Award in “Best Healthcare Campaign”: “Walgreens ‘Feel More Like You’
Artificial Intelligence Award- Boehringer Ingelheim Think. Act. Breathe.
Brian Ellner, #39
Thought Leadership in PR - Arab Youth Survey 2017
Best in Brand Narratives - Certificates of Excellence - Coca-Cola Italia - A Journey into the World of Coca-Cola
Best Use of Social Networks - Boehringer Ingelheim - Tabatha The Think.Act.Breathe. Chatbot
Best Earned Media with Influencers + Communities - Young Cancer/Ung Cancer - Check Your Balls
Novo Nordisk, "Get Real About Diabetes"
#30 Jillian Janaczek
Satellite Media Tours- Bank of America "Uncovering the Joy of Travel"
Thought Leadership in PR - Authenticity as a Driver of Reputation – Leveraging Original Research To Spark Conversation for - Cohn & Wolfe’s 2018 Authentic Brands Study
Most Innovative Use of Digital & Social Media - Boehringer Ingelheim - Tabatha The Think.Act.Breathe Chatbot
Social Media Campaign of the Year - Boehringer Ingelheim - Tabatha The Think.Act.Breathe Chatbot
Consumer Marketing New Product - Bank of America - Friends Again
NYC Department of Transportation: Vision Zero
Marketing, Business-to-Business, Professional and/or Financial Services - Bank of America: Research, Relationships and Resources for Small Businesses
Public Education - Turner Broadcasting Cartoon Network: Be a Buddy and Not a Bully with CN Buddy Netwo
Best Use of Research, Measurement and Evaluation - Bank of America: Research, Relationships and Resources for Small Businesses
Reputation and Brand Management, Business - Bank of America: Rewriting the Narrative - Elevating Bank of America’s - Leadership Through Exploration of Modern Homebuying Trends
Smartphone/Tablet Applications - Sanofi Genzyme - The vs. MS Digital Experience
Best PR Firm Diversity Initiative, $100 million in revenue or more - Together Being More
Silver, Best PR Campaign - Lexus Singapore - Power Up with Lexus Hybrid
Gold, Best PR Campaign - China, BMW Brilliance Automotive - 2016 BMW China Culture Journey
Honorable Mention: Outstanding Young PR Professional - Lina Martinez
Platinum, Marketing, PR & Integrated Marketing Campaign - Pfizer - TBE protection? Yes, of course!
Food Service - SONIC Drive-in - #SquareShakes: The First Campaign Designed For and Sampled Through Instagram
Rachi Govil
Large PR Firm of the Year
Best in Corporate Branding - Bank of America: Cutting Through the Clutter - Elevating Bank of America to the Industry Fintech Leader
Best in B-to-B - Valspar: Introducing the Product, Changing Industry Paradigms
Consumer Marketing - PANDORA - Are you #festivalready?
Global PR Campaign - Sanofi-Genzyme - Vs.MS
Branding & Product Launch - Sharpie - Launching a Brand at 20,000 Feet
Best Brand/Agency Collaboration - Colgate - Colgate Encourages Consumers to Save Water
Marketing to Youth - Newell Brands - Stop Smears, Spread Joy with Paper Mate InkJoy
Gold SABRE for Employer Branding - ATI Physical Therapy - Be Remarkable: Recruiting Physical Therapists in an Understaffed Industry
Diamond SABRE for Superior Achievement in Reputation Management - Entergy - Navigating an Exit from Merchant Power
Award of Excellence - Colgate-Palmolive - Integrated Communications: Consumer Products: Packaged Goods
Mobile: Innovation in Mobile - Bronze - Swedish Tourist Association - The Swedish Number
Gold, Mobile: Mobile Advertising - Swedish Tourist Association - The Swedish Number
Gold, Direct Marketing: Digital/Websites, Mobile & Banners - Swedish Tourist Association - The Swedish Number
Marketing Business-to-Business - Bank of America Small Business
Gold, Direct Marketing: Innovation in Direct - Swedish Tourist Association - The Swedish Number
Direct Marketing: Digital/Social Media & Viral Marketing - Gold - Swedish Tourist Association - The Swedish Number
Global Communications - Sanofi Genzyme - vs. MS, a Global Sanofi Genzyme Initiative
Silver, Branded Entertainment: User-Generated Content - Swedish Tourist Association - The Swedish Number
Environmental Stewardship - Tom's of Maine - #LessWasteChallenge