Matt Stafford is President, Asia-Pacific for BCW. Former Cabinet Secretary for the Australian government and current force behind BCW’s explosive growth in Asia-Pacific, Matt has set the bar high in the region. He oversees BCW’s APAC offices, setting growth records bolstered by the firm’s full-service integrated marketing communications offering.
Based in Hong Kong, Matt has been a senior communications agency leader in Asia for most of the past decade and has built a formidable reputation for attracting and retaining quality talent, the key to successful and consistent agency service to clients, especially in the higher staff turnover markets of Asia. He has also served as Director of Policy in the office of the Australian Prime Minister and as CEO of Greater China for Burson-Marsteller.