Donna Imperato is CEO of BCW, one of the world’s largest communications agencies. BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. She manages all operations across BCW’s global network and serves as a senior counselor to key clients. A WPP company, BCW was formed by the February 2018 merger of Burson-Marsteller and Cohn & Wolfe.
Imperato is also CEO of BCW Group, which includes AxiCom, Benenson Strategy Group, BCW, Direct Impact, GCI Health, HZ, Palisades Media Ventures, PSB Research, Prime Policy Group and Y&R PR.
Before taking the helm of BCW, Imperato served for 15 years as CEO of Cohn & Wolfe, driving the evolution of the agency from a revered boutique to a renowned international powerhouse attracting great talent and companies looking for bold, breakthrough ideas. She led the firm through five successive years of double-digit growth between 2014 and 2018. Under her leadership, Cohn & Wolfe had been named PRWeek’s Agency of the Year, The Holmes Report’s North America Large Agency of the Year, EMEA Creative PR Consultancy of the Year and Southeast Asia Consultancy of the Year. Cohn & Wolfe also had been listed consistently as a “Best Place to Work" by The Holmes Report, PRWeek, Crain’s NY, Advertising Age and PR News.
In 2018, Imperato was named to the number-one position on PRWeek’s “Power 50 List,” an annual ranking of the top 50 marketing and communications professionals in the U.S. from across the agency and client worlds. She was included in the 2016 inaugural class of PRWeek’s “Hall of Femme,” which honors female industry leaders who “challenge the status quo, push for the big idea and strive to make a difference.” In 2013, she was awarded the SABRE Award for Outstanding Individual Achievement, and in 2009 she was inducted into the PRNews Hall of Fame. She is a member of the Women’s Forum of New York and the International Women’s Forum, invitation-only organizations that advance leadership across careers, cultures and continents. She is also a member of the Arthur W. Page Society.
Imperato is a graduate of New York University, where she earned a B.A. in Journalism.