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Chad Latz
Chief Innovation Officer

As BCW’s Chief Innovation Officer, Chad Latz is everyone’s go-to guy for trendspotting technology innovations that fuse the digital and physical world and inspire the creation of new opportunities for engagement between consumers and brands. Under his leadership, the agency has digital specialists entrenched within every practice, providing clients with tighter integration of digital and social media concepts into the engagement strategies.


In 2010, Chad was named to PRWeek’s 40 Under 40 list, acknowledging outstanding achievement and his role as a leading voice in the Public Relations industry. In 2016, he was recognized as one of the industry's 25 Most Innovative Professionals by The Holmes Report and, in 2017, he was named among the top 50 most powerful and influential communications professionals globally in the PRWeek Power Book 50.


Potter, woodworker, avid cook and technology guru, Chad is truly a Renaissance man for the Digital Age. Having launched his career with a BFA degree in Visual Design, Chad has transitioned into the world of integrated marketing and communications by allowing his creative pursuits outside of the office to inform his actions at work.